Topic: The Value of Brand Protection
Successful brands don’t just hope their revenue channels and Intellectual property will remain safe from counterfeiters and other online threats, but instead take proactive and deliberate steps to protect their digital presence. In a post-COVID world, e-commerce will be the primary sales channel for brands to reach consumers. All of these various avenues pose threats to organizations and brands. Registering your trademark is just the beginning, while protecting the mark has become paramount.
Understand how to develop and implement effective brand protection strategies to protect brands from infringers, counterfeiters and brand dilution.
Deep dive into enforcement best practices and understand how to leverage data to target high value offenders.
Learn about online to offline and offline to online, and how to leverage data to support an effective and impactful brand protection program.
Morris Wilder has over seven years of experience working in the brand protection industry. During his career, he has assisted many global brands with creating, implementing and executing impactful online brand protection programs. Morris works closely with his team and clients to ensure that all brand protection programs align with the ever-changing landscape of his complex industry.
Representing Corsearch, Morris is a Senior Account Executive and focuses his time on business development & client advocacy, while also attending and participating at industry events to share his experience, knowledge and best practices. He and Corsearch continue to strive towards a proactive approach, in a traditionally reactive industry.
Craig Havertape is an account manager with Corsearch based out of Madison, WI. He has over 14 years of experience working with trademark and online brand protection services. He has worked for NameProtect, CSC, and now Corsearch. He works closely with his clients in setting up trademark screening programs, providing the right full searches both domestic and international, as well as protecting their trademarks with a full suite of watching and online brand protections services.
CLE Credit is being applied for this session.
Please RSVP by September 11, 2020.
Member Cost: Free
Non-Member Cost: $15
Remote attendance is available.
Please contact Megan Jachim at email@example.com with any questions.
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