Topic: A New Beginning: The Target Journey Towards Brand Evolution

The modern, digital era has bought with it a greater emphasis towards brand protection and diversification. How can you provide 360 degree protection to new and emerging products in your pipeline while providing improved protection to your current portfolio? Join us for this keynote presentation to discover how the Target’s IP team has evolved their brand protection strategy in line with the company’s overall strategy of expanding its owned brand offerings.

Speaker: Stephen Lee, Esq. 

Stephen Lee has been with Target for nearly 15 years, where his practice has covered the entire spectrum of I.P. matters, as he had been responsible for all trademark, copyright and patent work. Particularly rewarding is the fact that his team provides legal services and advice to practically every business team within Target and has touched almost every one of Target’s key strategic initiatives. He manages a team of 19 high-functioning I.P. professionals, and he has first-hand experience leading his team through the ups and downs of the retail landscape transformation.

For the eight years prior to joining Target, Stephen practiced law as a partner at Fish & Richardson and as an associate at Faegre & Benson both in Minneapolis. In private practice, Stephen’s practice was equally diverse as it covered all aspects of I.P.: portfolio maintenance, litigation, contract drafting and negotiation, and strategy and counseling.

Stephen is a proud graduate of the University of Texas where he received both his B.A. and J.D. degrees. Stephen is married and has three children, ages 13, 11 and 2.

CLE credit has been requested.

Remote attendance is available.

Member Cost: Free 
Non-Member Cost: $10

Please register no later than November 08, 2019.

If you have any questions or concerns, please contact DeAnne Brooks at deanne@depointernational.com.